Maginus' integrated marketing functions in our mail order software and distribution package allow you to ensure that marketing and sales work hand-in-glove. Running marketing campaigns, generating mailshots and making outbound calls in a pro-active manner can help to generate new revenue streams for your business. using this mail order software system from mancos.
As well as supporting many functions, maginus also incorporates a contact management facility that allows your staff to read all contact with your customers and retrieve comprehensive account summaries using our mail order software and distribution package. Every time you speak to your customers or prospects using our distribution package, you have an opportunity to learn about their needs. In maginus, you can record this information:
You might also obtain information from other sources and want to import it into the database. This sort of information can add a professional polish to the image you present of your company.
Once you have a clearer idea about your customers and prospects you can use this information to your advantage, for example in marketing campaigns or during any further contact with the customer. In Maginus's system you can:
select contacts using the profile to prepare more focused marketing campaigns
set up special offers, perhaps with limited availability
easily export names and addresses for mail-merge or use the faxing facility for a fax-shotregister those individuals you decide to target so that you can track response levels later.
In Maginus, all contacts with customers and prospects are fully logged. This includes:
The ability to view the history of all contacts with a prospect or customer in a single screen allows operators to quickly sum up the position of an account and act appropriately. You also have the flexibility to drill down into individual account details from the contact log, allowing your sales operators to view the complete picture.
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